Is Expensive Dog Food Worth It in the UK?
Yes, expensive dog food is often worth it in the UK—if it provides higher-quality ingredients, better nutrition, and fewer fillers. While budget options may seem tempting, premium brands like Royal Canin , Lily’s Kitchen, and James Wellbeloved typically offer superior protein sources, fewer artificial additives, and tailored nutrition for your dog’s health. However, the best choice depends on your dog’s specific needs and your budget.
Why Does Dog Food Price Vary So Much?
Dog food prices in the UK range from budget supermarket brands to high-end veterinary formulas. The cost difference comes down to several key factors:
- Ingredient quality: Premium brands use human-grade meat, while cheaper options rely on meat by-products or plant-based fillers.
- Nutritional completeness: Expensive dog food often meets higher AAFCO or FEDIAF standards, ensuring balanced nutrition.
- Specialised formulas: Grain-free, hypoallergenic, or breed-specific diets cost more due to research and development.
- Artificial additives: Budget brands may include preservatives, colours, or flavour enhancers to cut costs.
- Named meat sources (e.g., "chicken" instead of "meat derivatives")
- No artificial preservatives (BHA, BHT, ethoxyquin)
- Whole grains or grain-free alternatives for sensitive dogs
- Obesity from empty calories
- Allergies or skin irritations
- Poor dental health
- Life-stage formulas (puppy, adult, senior)
- Breed-specific nutrition (e.g., large breed joint support)
- Weight management or sensitive stomach options
- The meat content (aim for at least 20% real meat)
- Artificial additives (avoid if possible)
- Your dog’s energy levels and coat condition
- Your dog’s age, size, and activity level – A working sheepdog needs more protein than a senior lapdog.
- Ingredient transparency – Look for clear labelling (e.g., "60% chicken") rather than vague terms like "animal derivatives."
- Customer reviews and recalls – Check sites like Pet Food Analyzer for unbiased brand comparisons.
The Benefits of Expensive Dog Food
1. Better Ingredients, Better Health
High-quality dog food typically contains:
Brands like Canagan and Orijen prioritise fresh, locally sourced ingredients, which can improve digestion, coat health, and energy levels.
2. Fewer Vet Bills in the Long Run
Cheap dog food with fillers like corn, soy, or wheat can lead to:
Investing in premium food may reduce vet visits, saving you money over time.
Recommended Products

McAdams Freeze Dried Free Range Turkey is an excellent choice for is expensive dog food worth it in the uk?. This dog food contains Boneless Free Range Turkey 86.5% and other high-quality ingredients that promote overall health.

McAdams Freeze Dried Free Range Chicken is an excellent choice for is expensive dog food worth it in the uk?. This dog food contains Boneless Free Range Chicken 86% and other high-quality ingredients that promote overall health.

Canagan Insect is an excellent choice for is expensive dog food worth it in the uk?. This dog food contains Freshly Prepared Insects (27%)* and other high-quality ingredients that promote overall health.
3. Tailored Nutrition for Your Dog
Expensive brands often offer:
When Cheap Dog Food Might Be Okay
Not all budget dog food is bad. Some mid-range UK brands like Wagg or Pedigree meet basic nutritional standards. If your dog is healthy and active, a balanced budget food could suffice—but always check:
How to Choose the Best Dog Food in the UK
Instead of focusing solely on price, consider:
Final Verdict: Is It Worth the Extra Cost?
For most dogs, yes—premium dog food offers better nutrition, fewer health risks, and long-term savings. However, the best food isn’t always the most expensive. Focus on ingredient quality and your dog’s individual needs rather than price alone.
Still unsure which brand to pick? Compare top-rated UK dog foods with our Pet Food Analyzer to find the perfect match for your pup.